The whole week was a collaboration with a whole host of brands including Next, River Island, ASOS, Very, Dorothy Perkins, Oasis, Primark, Bohoo and Yumi. #FashFest was set to be an un-missable experience allowing women to totally immerse themselves in style and fashion as it translated all of the seasonal trends into looks they we can actually wear. All the outfits were available to buy online and in the stores.
The fashion extravaganza kicked off with a catwalk lingerie show featuring the latest pieces to suit our individual shapes.
Day two was about discovering celeb style secrets from Pixie Lott, Cheryl Cole’s stylist and Nicole Scherzinger’s hairdresser. Celebrity makeup artists revealed how to get that VIP look too.
Day 3 was aimed at Fashionistas on a budget! Saving money with a fabulous online shopping night where there was access to fab fashion and beauty discounts as well as amazing competitions.
On day four, as it was london fashion week, it was all about the catwalk experience. Celeb spot on the FROW such as millie mackintosh and Lucy Watson as the hottest AW14 trends were revealed. There were plenty of treatments to be had, copious amounts of fizzy wine and cocktails, a dj set by the gorgeous Krystal Roxx (cool tunes were rocked out) and a goody bag; worth £55!