The British Fashionista’s Shopping Guide to: MADE IN CHELSEA


Second of my reality TV posts changes my attention from my home town of Brentwood to one of my favourite shopping streets in London, the Kings Road, home of those heirs and heiresses of MADE IN CHELSEA. But first, like my TOWIE post, here is my fashion crush from the show, the pouting princess, the stunning Mrs Professor Green, Millie Mackintosh.

Gorgeous Millie Mackintosh

Gorgeous Millie Mackintosh

I adore the Kings Road and can be found from time to time at the Trafalgar enjoying a Prosecco giggling at the name of the cowboy boot shop opposite. My advice is to always walk from Sloane Square. You come out of the station and are immediately surrounded by the glitz and glamour of world fashion. Right there is Hugo Boss, Chloe, Wolford, Boggi Milano, Comptoir Des Cotonniers, Rag and Bone, BCBG, Whistles, Agnes B and Kate Spade. And this before you hit the boutiques as you walk west ad start my Guide to shopping the Kings Road.

kinds road

If you want to see the whole street then this website is amazing. This is amazing. Just click on the blue blogs and you get the street view.


Since opening on London’s famous King’s Rd in 2004, Austique has become renowned for stocking a glamorous selection of exclusive, luxury and feminine labels from around the globe. Women’s fashion and accessories sit side-by-side with beautiful gifts and jewellery, creating a fashion-forward contemporary store that stocks covetable pieces at a range of prices. We take a personal approach to our business and have created a unique, friendly retail experience that keeps our customers coming back time and time again. The Austique retail experience has grown from strength to strength and now includes a second store in Notting Hill. Alongside brands such as Markus Lupfer, Alice + Olivia, Goldsign and Zimmermann we also stock UK exclusive brands such as Sundry, Parker and Lele Sadoughi, whilst also developing our own in-house collection: The Austique Label.

And this is what I love. The boutiques you hit to find those unique items, the cafes and bars, and the restaurants. I can spend the whole day there.



Quoting Natasha from her site “Helping a woman rediscover how amazing she can look (and keeping her looking amazing season after season) is the most rewarding thing ever – it’s what drives me every day…” Natasha and this wonderful boutique on the Kings Road has always been on my #FF list. What started off as styling for friends around the neighbourhoond grew rapidly, through word of mouth, and had to be shifted to a loft which, subsequently, led to Natasha setting up a private shopping club in an independent space. She started Boutique at Home in 2006 but at the unceasing requests of friends and a growing clientele, Natasha opened the NC Natasha Coote Boutique in 2013, bringing carefully handpicked and curated garments and making them accessible to many. A year on, the boutique, located on fashionable New Kings Road, stocks some of the most unique European brands, and continues to inspire and help women dress to the very best of their potential.

With a private shoppers club that will leave you feeling “glamorous and inspired”, looks of the week, featured brands of the week (this week it is Valerie Natasha Coote has everything that the aspiring Chelseites will flock to.



When its children’s T-shirts proved so tempting that even grown-ups couldn’t resist donning them, Petit Bateau began expanding into the adult clothing market. Now, 120 years after launching, the French brand is pushing its design boundaries. Petit Bateau is as significant in the lives of France’s little ones as Marks & Spencer is in those of their British counterparts. After Claudia Schiffer wore a Petit Bateau children’s T-shirt on the catwalk for Karl Lagerfeld in 1994, inspiring thousands of women to do the same, the brand began making adult-sized clothes to fill the now-obvious gap in the market. This year the expansion into full adult collections has been taken further following the appointment of the Maison Kitsuné designers Gildas Loaëc and Masaya Kuroki as the creative heads of the adult lines and I love the sailor stripe and tailoring so much you often see PB in my #WIWT.



According to their website Stefanel believes in


And has been in the industry since 1959 when Carlo Stefanel started to produce knitwear. Opening shops in Siena and then Paris before taking over the world with knitwear, sportswear, jeans and pret-a-porter.Their Feelmore AW range on Pinterest shows their diversity and I love the European chic.



Who doesn’t love the French brand The Kooples? When the three London buses come along when you have been waiting in the rain for an hour, at least one of them will have a Kooples advert emblazoned on the side.


Their ads feature real-life couples and I do love that. The guy and girl outfits complimenting each other and looking uber cool. And you can find them on my online GO TO store ASOS selling their timeless trends, and hipster offerings. Awesome jackets, and super sleek tops make this a must when shopping the Kings Road.



I first discovered Zadig and Voltaire off Oxford Street after visiting Oscar Udeshi ( the Thinking Man’s designer on Davies Street. It was actually around the time I was posting about and looking for jacquard trousers and saw an amazing pair in their window. Founded in 1997 by Thierry GillierZadig & Voltaire is enjoying undeniable success in the high end ready-to-wear sector. Luxurious fabrics such as cashmere, silk and leather are the signature of the brand. Zadig aims to embody a new luxury by giving fashion basics a playful and resolutely rock ‘n’ roll twist: a more affordable, stylish and laid-back luxury. The spirit of the brand is recognisable thanks to its distinctive style codes, timeless pieces and must-have cuts. I love-love-love! Z&V from their ads to their stores. Each season we are seeing new pieces and they would always make my visit list when in Chelsea.



Brainchild of husband and wife team Evenlyn and Ilan Chetrite, with their first stores opened in the Marais St Germain in Paris, there are now over 200 Sandro shops across the globe. Bringing a mix of boho chic, and polished cuts there is something for everyone at Sandro. I first discovered Sando in Avinguda Diagonal in Barcelona and listed it as one of my shops to visit there. It also makes my Kings Road list, and I highly recommend it.



Bluebird is a chic lifestyle boutique brought to you  by the people responsible for Jigsaw. It is a spa, it is a shop. 1000 square feet of designer clothes, books, music, furniture. The brands and designers they carry are varied but include London-based designers Emma Cook and Peter Jensen are to be found here, as are US faves Alexander Wang and Marc by Marc Jacobs and Japanese heavyweights Junya Watanabe and Comme des Garçons. If you have not been there before, you MUST!!!


mic1@The_Kooples @petitbateau @Natasha_Coote @millsmackntosh

@SandroParis @zadigetvoltaire @AustiqueLondon


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