So it feels like #lfwend has been coming round for ever and boy, was I excited? Having never been to any Fashion Weekend let alone London, I was super-psyched to be heading out on a sunny Saturday morning to Somerset House in London for the event. The event runs for several days after the mania of S/S LFW at Somerset House and is an opportunity for designers to set up concession stands, brands to run events, and for us mere mortals to get a chance to see what it is like sitting in the front row or “frow”of a catwalk.
You can buy various levels of tickets – from the shopping-only to the Luxe: an access-all-areas pass. I purchased the gold ticket which is a higher level ticket so that I could check out both the trending and designer catwalk shows.
Having never been to Fashion Weekend, but also knowing that it is one occasion where you really do need to dress to impress, I hunted for the right outfit. I had 2 in mind, would it be the qwirky heart dress or more casual jeans and faux leather jacket. I finally settled on black skinny jeans, a cream jewelled blouse from Jaeger, black blazer from new look, Zara checked scarf (purchased in the sale), Jaeger bag and snakeskin loafers from river island. I was super nervous as I wasn’t sure if I would fit in but everyone fits in, the atmosphere is not pretentious as I imagined but instead everyone is sharing their love of fashion.
Now, onto the Fashion Weekend itself.
So I arrived promptly at Somerset House at 10.30am. I immediately went to get my goody bag which was designed by Julien MacDonald this year.
Although everything for Fashion Weekend is indoors, you needed to go outdoors in order to access the different areas such as the Maybelline makeup area and access to the shops. I started by exploring the different exhibitors. Imagine a large stately home with lots of different corridors with rooms going off on either side, then the exhibitors are based inside those rooms. It was nice because it felt like you were really in the designers own little pop-up shop, but everything was a bit pricey and chaotic as most rooms only had one door to come in and go out.
There were girls wandering around who I had a true style crush on. I love people watching seeing the different styles, standing in the queue hearing girls talking about their blogs and websites, it was fascinating listening to them.
The trend show was amazing and all of the outfits were supplied by the discounted designer fashion outlet, Outnet
I got there half an hour before the start and was lucky to be sitting on the front row “frow”. I really felt that I had made it and was a real Fashionista at this point. It was great seeing people tweeting including myself…
The catwalk show was split into 4 parts, floral, precious metals, lace and sport. I found the best look on the Trend Catwalk Fashion Show to be the Sport look which is something of a surprise to me as I am the least sportiest person… The lace was not sexy or slinky but structured silhouettes, stiff fabrics and a generally more professional approach. The other two looks which where presented were Metallics but not in silver or bronze as you might expect, instead it was gorgeous deep purples and golds. Floral was as expected, floral type dresses which are similar to every spring/summer collection.
I didn’t manage to attend two of the talks which I wanted to see such as the ELLE Beauty Panel as it was sooo busy in these areas.
At 2.00pm the designer fashion show which I was soooooo looking forward to began. Fashion Royalty Hilary Alexander kicked off the show discussing up and coming designers such as Simone Rocha and JW Anderson. Julien MacDonald is one of my favourite designers so I couldn’t wait to see his outrageous sparkly collection. This was the biggest disappointment of the day as The highly anticipated JM designer show came and went so fast before you could say I’m a fashionista!!! I was amazed that it lasted only 10 minutes. Having queued for longer, I expected more than just 1 ten minute showing and JM was not there (probably Milan). #disappointedfashionista. The collection however did not disappoint.
I then took a dive through the Maybelline Back Stage area before sauntering home.
To conclude, London Fashion Weekend was a great day out for me without a doubt, all be it with a disappointing short designer fashion show finale. Plus the atmosphere *although chaotic to say the least* was amazing and it was fantastic to be able to soak it all up. I can’t wait to go back next year!!!
Did you go to London Fashion Weekend? Let me know what you thought. And maybe see you back there in September for the LFWend for the AW collections.
@ELLEUK @essieuk @JulienMacdonald @LFWEnd @labelmUK @SomersetHouse @LavazzaUK @HilaryAlexander @JW_ANDERSON @Simone_Rocha_