I wrote in my review of Matchesfashion Magazine that people are fast moving away from getting fashion advice from glossy magazines, and instead looking to the internet and “fashionista bloggers.” To take this to the next level, I wondered if people were cottoning onto this idea and selling clothing with advertising specifically targeting this group.
For the first attempt I put the search “fashionista bloggers” into EBay and this is what came out.
Oversized sweaters are a fashion must-have left over from the Autumn that will still be fresh in Winter with bat-wings, shawls, ponchos, cardies and furry hoodies keeping us warm.
Pleated skirts have made a return to the fashion pages too, with plain t-shirts and plain blouses off-setting the pleats to create a clean look.
And next the ever popular faux leather trousers. Again, Zara and again en vouge.
Every celebrity sighting comes with a pair, from street to catwalk, from LA to London.
Playsuits used to be solely from the realm of those Shoreditch hipsters with the 1950s hair and makeup, but with celebs such as Sarah Harding rocking her denim playsuit in London, Cameron Diaz in LA and that global girl Rihanna bringing back this annual trend they truly have become a MUST HAVE.
And finally, another skirt, this time combining 1. pleats, 2. pleather and 3. Zara. #justsayin
In short, given the popularity of the studded sleeve applique coat from an earlier post, and the current camel coat with quilted leather sleeves, everything at Zara is now en vogue, making it the GO TO place for all fashionistas. And sellers are cashing in on the term. Any self-respecting fashion blogger will know of these trends, and given the rising popularity of blogs and the internet as a source of fashion advice, people can sell to a willing audience.