MAGAZINE REVIEW – MATCHESFASHION THE STYLE BOOK

Issue: THE STYLE BOOK

Cost: FREE

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I have been looking for a new fashion mag (Like, who isn’t) and Matchesfashion, based in Clapham (pronounced Clahrm – LOL), London is fitting the bill. Their website http://www.matchesfashion.com/ has a sale section, and I am huge fan of the Style Steals.

According to their own web content “Matchesfashion is your destination for the best of the best of cutting-edge, international luxury fashion for men and women.” And goes on to say that they ” offer the latest womenswear designer fashion from the likes of Diane von Furstenberg to Alexander McQueenStella McCartneyMaxMaraBurberry ProrsumChloe and Christian Louboutin as well as introducing new designers from across the globe. Search by designer or by category and view our full range of designer dressestopsbagsshoesjewellery and accessories. As well as womenswear, you can browse the latest menswear designer jacketsshirtsshoessuits and jeans, from the likes of Gucci to Dolce & GabbanaBalenciagaYves Saint Laurent and Acne. With over 20 years of experience in cutting-edge luxury fashion retail and 14 stores dotted around London’s chicest neighbourhoods. Regardless of where you are in the world you can still experience MATCHESFASHION.COM’S luxury service online through our My Stylist team, offering a personalised shopping experience with unrivalled styling advice and fashion recommendations tailored to your tastes and requirements.”

Well, who am I to disagree? But on to the magazine.

I read the MAN Style guide last week and it was really well written, with the editor taking collaborations from writers and photographers across the fashion magazine and newspaper field. I liked a lot written there, the main thoughts being:

  1. When the seasons change, don’t bankrupt yourself with a wholesale change in wardrobe. It is not a big bang approach, it is a gradual, sensible build up. So, when you are moving from the oxblood and leather, dark greens and blues of Autumn and moving into the big bold patterned knits and over-sized coats of Winter, buy a choice piece at a time, gradually add to your wardrobe and make it a painfree and affordable transition.
  2. The internet, and fashion bloggers (#fbloggers) are fast becoming the GO TO place for people’s fashion sense and information. Although glossy magazines will always be around, a Pinterested pinned item shared on FB or Twitter to a few thousand people will get more of a buzz than an article in a mag. Word is spread so easily now, a few retweets and favourites and 100,000 people have seen it, while a magazine could have been passed from one person to another and, well, only 2 people have seen the item in the same amount of time.
  3. Petrol blue is going to be in for both Men and Women. In fact, the other day at Oliver Bonas I noted blue handbags and, when speaking to the shopgirl there,  was told it is the first time that they have carried blue bags. #takenote #justsayin

So back onto the magazine, the WOMAN Style Report. Edited by @KATEBLYTHE the magazine likes to showcase new talent and we are treated to introductions with 6 pages of new fashion and jewellery designers, before a few larger articles including The Modern Girl’s Guide to Punk (a bit unrealistic as most punks would not wear YSL, McQ or carry an Anya Hindmarch), a look at similarities between Kate Moss’s historic outfits and what we have seen on the AW13 catwalks (not a fan of this either, as most of this season and next is regurgitation of recent trends, of course you could find similarities. You could have done this with everyone, anyone and TBH, I am sure not a single one of the designers thought, “hm, for AW13 I am going to base this dress on something Kate Moss wore in 1994”).

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There is a great piece on Julia Reston Roitfeld at Givenchy and her AW13 range. Centrefold model and the best piece by far in my opinion, including Julia’s lessons in French Dressing (no food pun intended I am sure).

1. Keep your palette SIMPLE. French women are neutrals, a lot of beige, grey, navy, black and white.

2. You won’t see many products in a French woman’s bathroom, it’s about looking polished in a very natural way.

3. Even on the red carpet French celebrities keep it minimal. Think of Charlotte Gainsbourg, the look can be quite undone.

4. The French like to play the INTELLECTUAL card, they don like to be over-sexy. The sexiness comes from the way they walk and hold themselves.

5. If a French woman wears jeans, it’s never with Flats. It’s always with heels.

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I was not a fan of the accessories section. It all seemed very high end dinner date and not enough real life. But the makeup article by Grace Timothy on this seasons hottest looks, trends and treatments was superb.

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Rating: A+ if their content included more affordable and high street looks, mixing and matching is the only way forward in times of austerity when we are all on a budget. A girl on a budget needs to PICK N MIX couture with high street to make her look. I do recommend this magazine though, the website is superbly set up and you can follow MF on Twitter @matchesfashion. And, of course, Isabel Marant had to get a mention. Really am looking forward to reading something where she doesn’t.

@KATEBLYTHE @matchesfashion @GraceTimothy @givenchy @RestoinRJulia

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